UnBox Consultants - Brand Identity

UnBox Consultants (UBC) offers expert business and financial advice, usually only reachable to top tier companies, to start-ups and smaller businesses, with prices significantly lower than their competition. Because lower prices sometimes evoke feelings of a lower quality service, it is imperative that the brand identity for UBC feels just as high quality as any high street consultancy's would. As such, the entire brand identity has been designed to match that professional and sober style, with a simple but powerful monochrome pallete and bold but unassuming sans-serif fonts.

A significant part of the brand identity circles around the idea of the box where their clients find themselves. A box full of ideas and dreams, but also surrounded by the difficulties and technicalities of setting up a business. Due to the nature and size of their clients, UBC can take a much more active and closer approach to consultancy, being significantly more hands-on than regular consultancies can be. This is one of their approach's core pillars, and is why their initials are clearly featured inside the box on their logo. After all, they want to reassure the client that they are in their box of dreams with them, and will work hand-in-hand to make them a reality. The other elements, namely a partially visible circle signaling the world of possibilities outside the box, and the arrow, a key component showing the direction in which UBC will help their clients move towards that world of possibilities and outside of the box, convey the contant feeling on moving forward and making progress that UBC wants their clients to feel. This last element, the arrow, is additionally present throughout all the company's graphical assets, as UBC wants their clients to remmeber that they are making progress at all times, one box at a time.