Brand Identity Overview

The Heartbeat Foundation's mission is to empower local communities by addressing their unique challenges and fostering a network of support that extends to neighboring areas. They have a solid belief that communities can thrive through the collective pulse of their members, creating a sustainable and interconnected society.

It is not uncommon for charities to take on a serious looking approach to their image, but the Heartbeat Foundation is clear in their desire to foment their core values through a much more approachable image, representative of the way they approach their work through love and unity.

The heart is arguably the most immediately recognisable symbol of the foundation's values, and was an element that could not be missing from the design. By combining it with both the "location pin" symbol and a smile, the image also very clearly conveys their goals of acting locally and spreading happiness throughout communities. At the same time, a wave is being emitted from the heart, symbolising the spread of the foundation's core values throughout their communities.